Digital Performance Specialist

Join PT Tangguh Niaga Karya, a dynamic leader in the advertising and media industry, as our next Digital Performance Specialist in Jakarta Pusat. In this pivotal role, you will drive data-driven digital campaigns that elevate brand awareness, generate leads, and boost sales. PT Tangguh Niaga Karya is known for its innovative approach to digital marketing, and we are looking for a passionate and skilled professional to help us achieve our goals.

As a Digital Performance Specialist, you will work closely with our creative and media teams to develop and execute high-performing digital campaigns. You will use advanced analytics tools to measure campaign performance, optimize strategies, and deliver exceptional results. This role offers a unique opportunity to work on exciting projects and grow your career in a fast-paced and supportive environment.

📋 Tanggung Jawab Pekerjaan

• Develop and execute data-driven digital marketing campaigns across various platforms including Google Ads, Facebook Ads, and Instagram Ads.
• Analyze campaign performance using tools like Google Analytics, Google Data Studio, and Meta Business Suite.
• Optimize campaigns based on performance data to maximize ROI and achieve business goals.
• Collaborate with the creative team to develop compelling ad creatives and landing pages.
• Monitor and report on key performance indicators (KPIs) to stakeholders.
• Stay updated with the latest trends and best practices in digital marketing.
• Provide insights and recommendations to improve overall digital performance.
• Manage and mentor junior team members to ensure high performance and professional growth.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong focus on performance marketing.
• Proficient in using Google Ads, Facebook Ads Manager, and Instagram Ads Manager.
• Experience with analytics tools such as Google Analytics, Google Data Studio, and Meta Business Suite.
• Strong understanding of digital marketing metrics and KPIs.
• Excellent communication and analytical skills.
• Ability to work in a fast-paced environment and meet tight deadlines.
• Certification in Google Ads or Meta Business Suite is a plus.

🛠️ Keahlian

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